The IPC and The Coca-Cola Company announce Worldwide Paralympic Partnership

SHARE NOW

The International Paralympic Committee (IPC) today welcomed the addition of The Coca-Cola Company to its roster of Worldwide Paralympic Partners.

Coca-Cola Japan was an existing Gold Partner of the Tokyo 2020 Paralympic Games, the highest tier of the domestic sponsorship programme.

The agreement encompasses worldwide marketing rights to the IPC and Paralympic Games until 2032. This new partnership is a direct consequence of the IOC-IPC long-term collaboration agreement signed in 2018 and will help communicate the transformational impact of the Paralympic Movement to a whole new audience. As part of the agreement, the two organisations will look to explore purpose-driven marketing campaigns.

Andrew Parsons, IPC President, said: “We are very excited to welcome The Coca-Cola Company as a Worldwide Paralympic Partner. At the IPC, we believe that change starts with sport and that Para sport can foster a more inclusive world. We know The Coca-Cola Company shares our belief – they have been a supporter of the Paralympic Movement and our Games for decades, and their recent commitment to support the Japanese National Paralympic Committee during the COVID-19 pandemic shows how much they value Para sport. We look forward to working with Coca-Cola over the coming years on initiatives that can benefit our athletes around the world.” 

The IPC recently launched their One Year To Go campaign for Tokyo 2020 called #WaitForTheGreats, which included a powerful TV ad, an Instagram athlete virtual relay that stretched across the world from New Zealand to the west coast of the United States, as well as athlete TikTok challenges and Instagram stories from all 22 Paralympic sports that will feature in the Games next year. Additionally, the Paralympic Games are the subject of a new Netflix movie feature called Rising Phoenix, which tells the story of nine athletes across two Paralympic Games.

Ricardo Fort, vice president of global sports and entertainment partnerships for The Coca-Cola Company, applauded the announcement, stating, “The Paralympic Games are the third largest sporting event in the world and have set the standard for inclusivity in sport. Through our expanded relationship with the IPC, The Coca-Cola Company will continue supporting elite Para athletes who will make history at the Paralympic Games Tokyo 2020 and beyond.”

For Tokyo 2020, The Coca-Cola Company will execute its most significant portfolio play to-date, leveraging a team of elite Olympic, Special Olympic and Paralympic athletes from 25 countries around the world. The new platform will be the first global Olympic marketing campaign by the company to showcase a portfolio of beverages to consumers. In Japan, Georgia coffee, Ayataka green tea, Ilohas water and Aquarius sports drink will join Coca-Cola Original Taste. Each market will have its own team representing five local brands across multiple categories.

Additionally, as part of the company’s Olympic and Paralympic partnership, Coca-Cola Japan also launched its athlete donation programme in June to support the Japan National Team due to impacts caused by COVID-19.

Last year, The Coca-Cola Company extended its Olympic sponsorship to 2032 in partnership with Chinese dairy producer China Mengniu Dairy Company. The new agreement extended marketing rights for the IPC and the Paralympic Games, as well as the Youth Olympic Games.

bacan4d
bacansport
bacan4d
Link Situs Toto Slot
scatter hitam
xx1toto, situs toto, tabel shio
Situs Scatter Hitam Mahjong Wins 3
xx1toto
xx1toto, situs toto slot, bandar togel
situs toto slot
scatter hitam, black scatter, mahjong wins 3
mahjong scatter
situs toto
black scatter, mahjong wins 3
xx1toto
xx1toto
bacan4d
bacansport
bacansport
xx1toto
bacansport
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
slot gacor bacan4d
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
xx1toto
bacansport
xx1toto
bacan4d
xx1toto
xx1toto
bacan4d
linkbacan4d
bacan4d
bacan4d
bacansports
bacan4d
xx1toto
xx1toto
bacan4d
bacan4d
scatter hitam
xx1toto
xx1toto
xx1toto
bacan4d
bacan4d slot gacor
bacan4d
xx1toto scatter hitam
xx1toto
bacan4d
bacansport
bacan4d
ts77casino bet 200
bacansport
aplikasi slot
xx1toto scatter hitam
bacan4d
bacan4d login
situs toto
xx1toto
xx1toto
bacansport
bacan4d
xx1toto
slottoto
xx1toto
bacan4d
bacan4d
ts77casino
ts77casino
ts77casino
ts77casino
Scatter Hitam
Situs Toto
toto slot
Scatter Hitam
Situs Toto
toto slot
bacan4d toto terpercaya
scatter hitam
slot mahjong wins 3
mahjong wins 3 black scatter
scatter hitam
ts77casino
ts77casino
tabel shio 2025
bacan4d
akun slot bet 400
bacan4d slot gacor toto
instagram bacansports
situs toto
bacan4d slot toto
scatter hitam
scatter hitam
slot bet kecil
bacansports taruhan bola
slot gacor
Demo Slot
Situs Toto
toto togel
Toto slot gacor
slot gacor bett 200
situs toto
situs toto
bacan4d scatter hitam 2025
bacan4d slot bet 300
bacansport
bacan4d situs slot toto gacor