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Karachi, 23 January 2022: TikTok, the leading short-form video platform, has announced it will sponsor the official anthem of the HBL Pakistan Super League 7. This season’s anthem will be sung by Atif Aslam and Aima Baig and produced by Abdullah Siddiqui.
This year, TikTok will add to the flavour and excitement around the upcoming season of the HBL PSL by bringing its most-awaited anthem to the fans. TikTok will be the first digital platform where the teaser and anthem will officially be launched. The powerful duo of Atif Aslam and Aima Baig coupled with the gifted Abdullah Siddiqui and TikTok as the driving force behind the anthem is sure to instill a sense of celebration, joy, entertainment and passion among cricket fans in Pakistan.
This sponsorship will further cement TikTok’s position as one of the world’s most loved entertainment platforms. TikTok is transforming entertainment experiences into something that’s truly personal, while celebrating the joy of discovery. This is fueled by the TikTok community that creates content that brings joy, celebrates creativity, shapes culture and transcends boundaries.
Chief Operating Officer PCB Salman Naseer: “The HBL Pakistan Super League anthems have a fan base of their own and each season we have produced quality anthems that have ignited passion and excitement both in Pakistan and around the world. This season, we are upbeat and excited about a brilliant collaboration between Pakistan superstars Atif Aslam and Aima Baig with Abdullah Siddiqui.
“We want to thank TikTok for coming onboard with us as the anthem partner, the TikTok platform is synonymous with entertainment and I am confident this anthem will help generate great excitement on the platform. In recent days, we have made two strategic partnerships with TikTok and I am confident that these two partnerships will provide Pakistan cricket and entertainment fans some world-class content.”
Head of Brand Marketing TikTok, Middle East, Turkey, Africa and Pakistan Paul Katrib:
“It brings us real excitement to sponsor the official anthem of the HBL PSL this season. TikTok is fast becoming the home of cricket fandom in Pakistan. We know what cricket means to our Pakistani community and want to bring them closer to their most favourite sporting event of the year.
“This sponsorship is another major step in that direction. The TikTok community in Pakistan is very talented and we are excited to see the content they will be coming up with using the anthem and our official hashtag for the campaign #KhelegaPakistan.”