Fasset and Lahore Qalandars Announce Strategic Partnership to Redefine Fan Engagement
Fasset and Lahore Qalandars Announce Strategic Partnership to Redefine Fan Engagement
Lahore | Pakistan ; Fasset has entered into a strategic partnership with Lahore Qalandars and Capital Smart Innovations, a 100% owned subsidiary of HRL Group, formalised through the signing of a Memorandum of Understanding at a landmark ceremony in Lahore.
The partnership positions Fasset at the forefront of a new approach to sports fandom, with a shared ambition to explore innovative, technology-driven ways of enhancing how fans engage with Lahore Qalandars. Through this collaboration, Fasset will work closely with the franchise and HRL Group to develop engagement models that go beyond traditional viewing experiences.
The alliance reflects Fasset’s broader vision of building participatory ecosystems where fans are not passive spectators but active contributors to the sporting experience. By integrating innovation, digital infrastructure and fan-centric thinking, the partnership aims to set new benchmarks for engagement in Pakistan’s sports landscape.
Lahore Qalandars, known for their strong cultural connect and progressive outlook, provide a natural platform for Fasset to pilot and scale forward-looking fan initiatives, reinforcing the franchise’s position as a leader in innovation both on and off the field.
Further details and the full scope of the partnership will be revealed on 16 February 2026.
About Fasset ;
Fasset is a global banking and investment platform focused on enhancing financial inclusion in high-growth markets, enabling individuals and businesses to securely invest from anywhere in the world. In 2024, Fasset introduced Own, its Ethereum Layer 2, designed to expand access to decentralized finance globally.
Founded by Mohammad Raafi Hossain and Daniel Ahmed, Fasset has raised $26.7 million in funding, has offices in Dubai and Jakarta, and holds regulatory approvals in several countries for offering digital assets.
