Ali Tareen addresses player social media protocols and teases return of fans to PSL
Ali Tareen addresses player social media protocols and teases return of fans to PSL
By Nawaz Gohar ; Ali Tareen, co-owner of the Multan Sultans, addressed the media today, offering a candid perspective on the professional management of cricketers’ digital footprints and the evolving landscape of the Pakistan Super League (PSL).
Addressing the recent social media controversy involving pacer Naseem Shah, Tareen clarified that most professional cricketers utilize dedicated handlers for their digital platforms due to rigorous schedules. He noted that automated or outsourced posting often continues even while players are active on the field.
“Naseem Shah’s recent statement on X (formerly Twitter) should be viewed through this lens—it was essentially a social media blunder rather than a deliberate personal stance,” Tareen explained.
In a significant update for cricket enthusiasts, Tareen hinted at a policy shift regarding stadium attendance. He expressed optimism that an official announcement regarding the return of fans to the stadiums is expected by tomorrow, potentially reversing recent restrictions.
Reflecting on his team’s recent performances, Tareen redirected credit away from himself, praising Gohar Shah for his exceptional skill in assembling a competitive squad within a limited timeframe. He emphasized a humble approach to team ownership: Custodianship: Tareen asserted that a franchise belongs to its fans; the owner serves merely as a temporary custodian. Atmosphere: He maintained that the true essence of cricket is lost without the energy of a live audience.
While acknowledging the massive success of the PSL—crediting the original five franchises for taking the initial risk when the league’s future was uncertain—Tareen called for continuous improvement. He specifically highlighted production quality as a critical area for development, noting that world-class broadcasting is essential to maintaining fan engagement and the league’s global prestige.
“PSL is a phenomenal brand embraced by the entire nation,” Tareen concluded, “but we must ensure the production matches the passion of the viewers.”
